Product Designer
Product Designer
Crafting Stories That
Stick & Click
Crafting Stories That
Stick & Click
Crafting Stories That
Stick & Click
Solve with empathy, design with insight,
and iterate with purpose
Solve with empathy, design with insight, and iterate with purpose
Solve with empathy, design with insight, and iterate with purpose
Experience
Experience
Product Designer
Product Designer
Product Designer
Leading UX and product design for an early-stage food-tech startup, redesigning the ordering model and storefront experience to improve conversion by 25% and align with home cooks’ workflows
Leading UX and product design for an early-stage food-tech startup, redesigning the ordering model and storefront experience
Leading UX and product design for an early-stage food-tech startup, redesigning the ordering model and storefront experience
Home Eatz
Home Eatz
Home Eatz
Dec 2024 - Current
Dec 2024 - Current
UX Designer
UX Designer
UX Designer
Designed surveillance and emergency response 5+ tools used by law enforcement (Chicago Police Department), international airports (e.g., Heathrow, Louisville), and enterprise brands like Netflix, Starbucks and Uber
1 of 7 UX designers for the
#1 global provider for
Video Management System (VMS)
1 of 7 UX designers for the #1 global provider
for Video Management System (VMS)
Genetec
Genetec
Genetec
Jan 2024 - Dec 2024
Jan 2024 - Dec 2024
Product Designer
Product Designer
Product Designer
Led UX for a venue booking platform, redesigning onboarding and negotiation flows that increased host sign-ups by 65%, improved deal closure by 30%, and supported over $270K in monthly bookings.
Lead product strategy for venue booking platform for event planners
Lead design and product strategy for
venue booking platform for event planners
Salle Privée
Salle Privée
Salle Privée
Jun 2022 - Feb 2023
Jun 2022 - Feb 2023
UX Designer
UX Designer
UX Designer
Freelancer at agency that delivered marketing sites, healthcare tools, and fintech dashboards for a boutique agency, including a medical glossary feature and a clinic scheduling system that reduced booking errors by over 55%.
Freelancer at agency designed landing pages, marketing assets, mockups, and prototypes
Freelancer at agency designed landing pages,
marketing assets, mockups, and prototypes
Nebula Studio
Nebula Studio
Nebula Studio
Sept 2019 - Jun 2022
Sept 2019 - Jun 2022
Founder
Founder
Founder
Built and scaled educational content platform focused on CBD and Hemp industry insights reaching
50,000+ monthly visits
Built and scaled educational platform focused on CBD and Hemp reaching
50,000+ monthly visits
Built and scaled educational content platform focused
on CBD and Hemp industry insights reaching
50,000+ monthly visits
Daily Toke
Daily Toke
Daily Toke
Jan 2018 - Dec 2020
Jan 2018 - Dec 2020
Improving Archive Search for the World's Largest VMS Provider
This case study details the evolution of a simple time precision request into a comprehensive archive search solution for Genetec's VMS, significantly improving how security professionals locate critical footage.
Security Events Processed Daily
15B +
Revitalizing Onboarding and Marketplace
Reimagining onboarding and the birth of the ‘Vibes’ feature. This resulted in 40% decrease in onboarding time and a notable 65% increase in host sign-ups, elevating user satisfaction and operational efficiency.
Improving Archive Search for the World's Largest VMS Provider
This case study details the evolution of a simple time precision request into a comprehensive archive search solution for Genetec's VMS, significantly improving how security professionals locate critical footage.
Security Events Processed Daily
15B +
Optimizing the Coverage Page for Belairdirect App (Intact Insurance)
Created as part of a design challenge, this redesign concept tackles friction in the coverage flow, aiming to support user clarity, reduce agent calls, and increase average premiums.
Canadians using Belairdirect
900K+
Optimizing the Coverage Page for Belairdirect App (Intact Insurance)
Created as part of a design challenge, this redesign concept tackles friction in the coverage flow, aiming to support user clarity, reduce agent calls, and increase average premiums.
Canadians using Belairdirect
900K+
HomeEatz: Designing a Community-Driven Food Platform
A mobile-first platform that helps home cooks open their own storefronts and sell meals in batches. This project explores the pivot from a real-time food delivery app to a community-first preorder model — shaped by legal constraints, user interviews, and cultural gaps in Montreal.
Global VMS Provider
#1
HomeEatz: Designing a Community-Driven Food Platform
A mobile-first platform that helps home cooks open their own storefronts and sell meals in batches. This project explores the pivot from a real-time food delivery app to a community-first preorder model — shaped by legal constraints, user interviews, and cultural gaps in Montreal.
Global VMS Provider
#1
Optimizing the Coverage Page for Belairdirect App (Intact Insurance)
Created as part of a design challenge, this redesign concept tackles friction in the coverage flow, aiming to support user clarity, reduce agent calls, and increase average premiums.
Canadians using Belairdirect
900K+
Rethinking UX for AI
This article examines how strategic friction points and transparency features can enhance user trust and engagement. Through analysis of industry examples, I explore if it can transform AI interactions from opaque experiences into more trustworthy user journeys.
Optimizing the Coverage Page for Belairdirect App (Intact Insurance)
Created as part of a design challenge, this redesign concept tackles friction in the coverage flow, aiming to support user clarity, reduce agent calls, and increase average premiums.
Canadians using Belairdirect
900K+
HomeEatz: Designing a Community-Driven Food Platform
A mobile-first platform that helps home cooks open their own storefronts and sell meals in batches. This project explores the pivot from a real-time food delivery app to a community-first preorder model — shaped by legal constraints, user interviews, and cultural gaps in Montreal.
Global VMS Provider
#1
HomeEatz: Designing a Community-Driven Food Platform
A mobile-first platform that helps home cooks open their own storefronts and sell meals in batches. This project explores the pivot from a real-time food delivery app to a community-first preorder model — shaped by legal constraints, user interviews, and cultural gaps in Montreal.
Global VMS Provider
#1
Rethinking UX for AI: When Friction Becomes a Feature
This article examines how strategic friction points and transparency can enhance user trust and engagement. Through analysis of industry examples, I explore if it can transform AI interactions from opaque experiences into more trustworthy user journeys.
Reimagining
Security Workflows
Led end-to-end design for Genetec's core security tools, from evidence management to emergency response, enhancing how law enforcement and operators search archives, export evidence, and monitor 911 dispatch calls.
Global VMS Provider
#1
Rethinking UX for AI: When Friction Becomes a Feature
This article examines how strategic friction points and transparency can enhance user trust and engagement. Through analysis of industry examples, I explore if it can transform AI interactions from opaque experiences into more trustworthy user journeys.
Transforming Salle Privée: Revitalizing Onboarding and Marketplace
Reimagining onboarding and the birth of the ‘Vibes’ feature. This resulted in 40% decrease in onboarding time and a notable 65% increase in host sign-ups, elevating user satisfaction and operational efficiency.
Reduced Onboarding Time
40%
Increased Host Sign-ups
65%
Improving Archive Search for the World's Largest VMS Provider
This case study details the evolution of a simple time precision request into a comprehensive archive search solution for Genetec's VMS, significantly improving how security professionals locate critical footage.
Security Events Processed Daily
15B +
Transforming Salle Privée: Revitalizing Onboarding and Marketplace
Reimagining onboarding and the birth of the ‘Vibes’ feature. This resulted in 40% decrease in onboarding time and a notable 65% increase in host sign-ups, elevating user satisfaction and operational efficiency.
Reduced Onboarding Time
40%
Increased Host Sign-ups
65%
Reimagining Salle Privée:
A Pitch to Sid Lee
Journey through the Salle Privée transformation into 'Poppin', where I orchestrated a pitch to Sid Lee, a new venue booking platform that employs multi-vibe video testimonials to authentically represent a venue's potential.
Seeking
Investment
+$1M
Reimagining Salle Privée:
A Pitch to Sid Lee
Journey through the Salle Privée transformation into 'Poppin', where I orchestrated a pitch to Sid Lee, a new venue booking platform that employs multi-vibe video testimonials to authentically represent a venue's potential.
Reimagining Salle Privée:
A Pitch to Sid Lee
Journey through the Salle Privée transformation into 'Poppin', where I orchestrated a pitch to Sid Lee, a new venue booking platform that employs multi-vibe video testimonials to authentically represent a venue's potential.
Seeking
Investment
+$1M
From Vice to Virtue: The Evolution of The Daily Toke's Pitch Deck
During COVID-19, I had a mentorship opportunity through bi-weekly sessions with a former Vice executive, now at the forefront of Snoop Dogg's cannabis branding. Witness a pitch deck that could signal a fresh start for my previous startup.
Post Reach
840K
Post Enagement
67K
The Evolution of The Daily Toke's Pitch Deck
During COVID, I had a mentorship opportunity with a former Vice executive, now at the forefront of Snoop Dogg's cannabis branding. Witness a pitch deck that could signal a fresh start for my previous startup.
From Vice to Virtue: The Evolution of The Daily Toke's Pitch Deck
During COVID-19, I had a mentorship opportunity through bi-weekly sessions with a former Vice executive, now at the forefront of Snoop Dogg's cannabis branding. Witness a pitch deck that could signal a fresh start for my previous startup.
Post Reach
840K
Post Enagement
67K
My Design Process
Where precision meets passion: I approach each project with a detailed strategy while inviting creativity to lead the way. It's about crafting experiences that are as thoughtful as they are vibrant
01
Empathize & Discover 🕵️♂️
I dig deep into the problem space, understanding users through research, interviews, and journey mapping. This helps uncover not just what they need and what drives their behaviour.
Strategize with Insight 🗺️
I translate insights into clear and actionable design goals. This phase connects the dots between user needs and business priorities.
02
Design with Intent 🛠️
I create interfaces that feel intuitive and engaging, balancing aesthetics with usability. Every detail, from layout to microcopy, is crafted with purpose.
03
Test, Refine, Deliver 🚀
I validate early with prototypes, test with users, and fine tune based on feedback.
04
My Design Process
Where precision meets passion: I approach each project with a detailed strategy while inviting creativity to lead the way. It's about crafting experiences that are as thoughtful as they are vibrant
01
Empathize &
Discover 🕵️♂️
I dig deep into the problem space, understanding users through research, interviews, and journey mapping. This helps uncover not just what they need and what drives their behaviour.
Design with Intent 🛠️
I create interfaces that feel intuitive and engaging, balancing aesthetics with usability. Every detail, from layout to microcopy, is crafted with purpose.
03
Strategize with
Insight 🗺️
I translate insights into clear and actionable design goals. This phase connects the dots between user needs and business priorities.
02
Test, Refine, Deliver 🚀
I validate early with prototypes, test with users, and fine tune based on feedback.
04
My Design Process
Where precision meets passion: I approach each project with a detailed strategy while inviting creativity to lead the way. It's about crafting experiences that are as thoughtful as they are vibrant
01
Empathize & Discover 🕵️♂️
I dig deep into the problem space, understanding users through research, interviews, and journey mapping. This helps uncover not just what they need and what drives their behaviour.
Strategize with Insight 🗺️
I translate insights into clear and actionable design goals. This phase connects the dots between user needs and business priorities.
02
Design with Intent 🛠️
I create interfaces that feel intuitive and engaging, balancing aesthetics with usability. Every detail, from layout to microcopy, is crafted with purpose.
03
Test, Refine, Deliver 🚀
I validate early with prototypes, test with users, and fine tune based on feedback.
04
Skills
Skills
UX Design
UI Design
Product Design
Front-End Development
Design Sprint
Interaction Design
User Testing
Usability Testing
UX Research
Leadership
Mentoring
+ More
Frequently asked questions
If you were a UX tool, which one would you be and why?
What's your spirit animal in the startup ecosystem?
If you could have a superpower, what would it be and how would you use it in your UX design process?
What's your favorite part about working in a startup environment?
Let's build something great together.
Let's start the conversation.
Let's build something great together.
Let's start the conversation.