Case Studies
Case Studies
Case Studies
Improving Archive Search for the World's Largest VMS Provider
This case study details the evolution of a simple time precision request into a comprehensive archive search solution for Genetec's VMS, significantly improving how security professionals locate critical footage.
Security Events Processed Daily
15B +
Improving Archive Search for the World's Largest VMS Provider
This case study details the evolution of a simple time precision request into a comprehensive archive search solution for Genetec's VMS, significantly improving how security professionals locate critical footage.
Security Events Processed Daily
15B +
Improving Archive Search for the World's Largest VMS Provider
This case study details the evolution of a simple time precision request into a comprehensive archive search solution for Genetec's VMS, significantly improving how security professionals locate critical footage.
Security Events Processed Daily
15B +
Reimagining Security Workflows
Led end-to-end design for Genetec's core security tools, from evidence management to emergency response, enhancing how law enforcement and operators search archives, export evidence, and monitor 911 dispatch calls.
Global VMS Provider
#1
Reimagining
Security Workflows
Led end-to-end design for Genetec's core security tools, from evidence management to emergency response, enhancing how law enforcement and operators search archives, export evidence, and monitor 911 dispatch calls.
Global VMS Provider
#1
Reimagining Security Workflows
Led end-to-end design for Genetec's core security tools, from evidence management to emergency response, enhancing how law enforcement and operators search archives, export evidence, and monitor 911 dispatch calls.
Global VMS Provider
#1
Transforming Salle Privée: Revitalizing Onboarding and Marketplace
Reimagining onboarding and the birth of the ‘Vibes’ feature. This resulted in 40% decrease in onboarding time and a notable 65% increase in host sign-ups, elevating user satisfaction and operational efficiency.
Reduced Onboarding Time
40%
Increased Host Sign-ups
65%
Revitalizing Onboarding and Marketplace
Reimagining onboarding and the birth of the ‘Vibes’ feature. This resulted in 40% decrease in onboarding time and a notable 65% increase in host sign-ups, elevating user satisfaction and operational efficiency.
Transforming Salle Privée: Revitalizing Onboarding and Marketplace
Reimagining onboarding and the birth of the ‘Vibes’ feature. This resulted in 40% decrease in onboarding time and a notable 65% increase in host sign-ups, elevating user satisfaction and operational efficiency.
Reduced Onboarding Time
40%
Increased Host Sign-ups
65%
Rethinking UX for AI: When Friction Becomes a Feature
This article examines how strategic friction points and transparency can enhance user trust and engagement. Through analysis of industry examples, I explore if it can transform AI interactions from opaque experiences into more trustworthy user journeys.
Rethinking UX for AI
This article examines how strategic friction points and transparency features can enhance user trust and engagement. Through analysis of industry examples, I explore if it can transform AI interactions from opaque experiences into more trustworthy user journeys.
Rethinking UX for AI: When Friction Becomes a Feature
This article examines how strategic friction points and transparency can enhance user trust and engagement. Through analysis of industry examples, I explore if it can transform AI interactions from opaque experiences into more trustworthy user journeys.
From Vice to Virtue: The Evolution of The Daily Toke's Pitch Deck
During COVID-19, I had a mentorship opportunity through bi-weekly sessions with a former Vice executive, now at the forefront of Snoop Dogg's cannabis branding. Witness a pitch deck that could signal a fresh start for my previous startup.
Post Reach
840K
Post Enagement
67K
The Evolution of The Daily Toke's Pitch Deck
During COVID, I had a mentorship opportunity with a former Vice executive, now at the forefront of Snoop Dogg's cannabis branding. Witness a pitch deck that could signal a fresh start for my previous startup.
From Vice to Virtue: The Evolution of The Daily Toke's Pitch Deck
During COVID-19, I had a mentorship opportunity through bi-weekly sessions with a former Vice executive, now at the forefront of Snoop Dogg's cannabis branding. Witness a pitch deck that could signal a fresh start for my previous startup.
Post Reach
840K
Post Enagement
67K
Reimagining Salle Privée:
A Pitch to Sid Lee
Journey through the Salle Privée transformation into 'Poppin', where I orchestrated a pitch to Sid Lee, a new venue booking platform that employs multi-vibe video testimonials to authentically represent a venue's potential.
Seeking
Investment
+$1M
Reimagining Salle Privée:
A Pitch to Sid Lee
Journey through the Salle Privée transformation into 'Poppin', where I orchestrated a pitch to Sid Lee, a new venue booking platform that employs multi-vibe video testimonials to authentically represent a venue's potential.
Reimagining Salle Privée:
A Pitch to Sid Lee
Journey through the Salle Privée transformation into 'Poppin', where I orchestrated a pitch to Sid Lee, a new venue booking platform that employs multi-vibe video testimonials to authentically represent a venue's potential.
Seeking
Investment
+$1M
My Design Process
Where precision meets passion: I approach each project with a detailed strategy while inviting creativity to lead the way. It's about crafting experiences that are as thoughtful as they are vibrant
01
Empathize & Discover 🕵️♂️
I dig deep into the problem space, understanding users through research, interviews, and journey mapping. This helps uncover not just what they need and what drives their behaviour.
Strategize with Insight 🗺️
I translate insights into clear and actionable design goals. This phase connects the dots between user needs and business priorities.
02
Design with Intent 🛠️
I create interfaces that feel intuitive and engaging, balancing aesthetics with usability. Every detail, from layout to microcopy, is crafted with purpose.
03
Test, Refine, Deliver 🚀
I validate early with prototypes, test with users, and fine tune based on feedback.
04
My Design Process
Where precision meets passion: I approach each project with a detailed strategy while inviting creativity to lead the way. It's about crafting experiences that are as thoughtful as they are vibrant
01
Empathize &
Discover 🕵️♂️
I dig deep into the problem space, understanding users through research, interviews, and journey mapping. This helps uncover not just what they need and what drives their behaviour.
Design with Intent 🛠️
I create interfaces that feel intuitive and engaging, balancing aesthetics with usability. Every detail, from layout to microcopy, is crafted with purpose.
03
Strategize with
Insight 🗺️
I translate insights into clear and actionable design goals. This phase connects the dots between user needs and business priorities.
02
Test, Refine, Deliver 🚀
I validate early with prototypes, test with users, and fine tune based on feedback.
04
My Design Process
Where precision meets passion: I approach each project with a detailed strategy while inviting creativity to lead the way. It's about crafting experiences that are as thoughtful as they are vibrant
01
Empathize & Discover 🕵️♂️
I dig deep into the problem space, understanding users through research, interviews, and journey mapping. This helps uncover not just what they need and what drives their behaviour.
Strategize with Insight 🗺️
I translate insights into clear and actionable design goals. This phase connects the dots between user needs and business priorities.
02
Design with Intent 🛠️
I create interfaces that feel intuitive and engaging, balancing aesthetics with usability. Every detail, from layout to microcopy, is crafted with purpose.
03
Test, Refine, Deliver 🚀
I validate early with prototypes, test with users, and fine tune based on feedback.
04
Let's build something great together.
Let's start the conversation.
Let's build something great together.
Let's start the conversation.