Case Studies

Case Studies

Entreprise,
WEB App

Improving archive search for the world's biggest VMS Provider

Improving archive search for the world's biggest VMS Provider

MY Startup,
Web App & Mobile App

Designing the first
e-commerce platform for home cooks

Designing the first
e-commerce platform for home cooks

Designing the first
E-commerce Platform for Home Cooks

Weather app image
Design Challenge FROM INTACT INSURANCE,
MoBILE APP
Design Challenge FROM INTACT INSURANCE, MoBILE APP
Design Challenge from
Intact Insurance

Improving conversion for car insurance

Improving conversion for car insurance

Meditation app image
GENETEC's UX NEWSLETTER,
MY FIRST UX RESEARCH ARTICLE

Rethinking UX for AI: When Friction Becomes a Feature

Rethinking UX for AI: When Friction Becomes a Feature

Using my creativity to make a difference

Founder Story

Building an AI mobile app that helps patients understand their health, not just remember it.

My Design Process

  • 01

    Empathize & Discover 🕵️‍♂️

    I dig deep into the problem space, understanding users through research, interviews, and journey mapping. This helps uncover not just what they need and what drives their behaviour.

  • Strategize with Insight 🗺️

    I translate insights into clear and actionable design goals. This phase connects the dots between user needs and business priorities.

    02

  • Design with Intent 🛠️

    I create interfaces that feel intuitive and engaging, balancing aesthetics with usability. Every detail, from layout to microcopy, is crafted with purpose.

    03

  • Test, Refine, Deliver 🚀

    I validate early with prototypes, test with users, and fine tune based on feedback.

    04

My Design Process

01

Empathize & Discover

I dig deep into the problem space, understanding users through research, interviews, and journey mapping. This helps uncover not just what they need and what drives their behaviour.

Design with Intent

I create interfaces that feel intuitive and engaging, balancing aesthetics with usability. Every detail, from layout to microcopy, is crafted with purpose.

03

Strategize with Insight

I translate insights into clear and actionable design goals. This phase connects the dots between user needs and business priorities.

02

Test, Refine, Deliver

I validate early with prototypes, test with users, and fine tune based on feedback.

04

My Design Process

  • 01

    Empathize & Discover 🕵️‍♂️

    I dig deep into the problem space, understanding users through research, interviews, and journey mapping. This helps uncover not just what they need and what drives their behaviour.

  • Strategize with Insight 🗺️

    I translate insights into clear and actionable design goals. This phase connects the dots between user needs and business priorities.

    02

  • Design with Intent 🛠️

    I create interfaces that feel intuitive and engaging, balancing aesthetics with usability. Every detail, from layout to microcopy, is crafted with purpose.

    03

  • Test, Refine, Deliver 🚀

    I validate early with prototypes, test with users, and fine tune based on feedback.

    04

Let's build something great together.

© Seyon Sounthararajah 2025

Let's build something great together.

© Seyon Sounthararajah 2025