Product Designer
Product Designer
Crafting Stories That
Stick & Click
Crafting Stories That
Stick & Click
Crafting Stories That
Stick & Click
Solve with empathy, design with insight,
and iterate with purpose
Solve with empathy, design with insight, and iterate with purpose
Solve with empathy, design with insight, and iterate with purpose
Entreprise,
WEB App
Improving archive search for the world's biggest VMS Provider
Improving archive search for the world's biggest VMS Provider
Improving archive search for the world's biggest VMS Provider
MY Startup,
Web App & Mobile App
Designing the first
e-commerce platform for home cooks
Designing the first
E-commerce Platform for Home Cooks
Designing the first
e-commerce platform for home cooks
Design Challenge FROM INTACT INSURANCE,
MoBILE APP
Design Challenge from
Intact Insurance
Design Challenge FROM INTACT INSURANCE, MoBILE APP
Improving conversion for car insurance
Improving conversion for car insurance
Improving conversion for car insurance
Startup,
Web App & Marketing PaGeS
Optimizing search & onboarding experience for venue marketplace
Optimizing search & onboarding experience for venue marketplace
Optimizing search & onboarding experience for venue marketplace
GENETEC's UX NEWSLETTER,
MY FIRST UX RESEARCH ARTICLE
Rethinking UX for AI: When Friction Becomes a Feature
Rethinking UX for AI: When Friction Becomes a Feature
Rethinking UX for AI: When Friction Becomes a Feature
MY Startup,
MoBILE APP
Daily Toke's Pitch Deck
Daily Toke's Pitch Deck
Daily Toke's Pitch Deck
Agency,
Marketing Page
Redesigning Nebula Studio's Website
Redesigning Nebula Studio's Website
Redesigning Nebula Studio's Website
Experience
Experience
Product Designer
Product Designer
Product Designer
Leading UX and product design for an early-stage food-tech startup, redesigning the ordering model and storefront experience to improve conversion by 25% and align with home cooks’ workflows
Leading UX and product design for an early-stage food-tech startup, redesigning the ordering model and storefront experience
Leading UX and product design for an early-stage food-tech startup, redesigning the ordering model and storefront experience
Home Eatz
Home Eatz
Home Eatz
Dec 2024 - Current
Dec 2024 - Current
UX Designer
UX Designer
UX Designer
Designed surveillance and emergency response tools used by law enforcement (Chicago Police Department), international airports (e.g., Heathrow, Louisville), and enterprise brands like Netflix, Starbucks and Uber
1 of 7 UX designers for the #1 global provider
for Video Management System (VMS)
1 of 7 UX designers for the
#1 global provider for
Video Management System (VMS)
Genetec
Genetec
Genetec
Jan 2024 - Dec 2024
Jan 2024 - Dec 2024
Product Designer
Product Designer
Product Designer
Led UX for a venue booking platform, redesigning onboarding and negotiation tools that increased sign-ups by 65%, and monthly bookings to $270K
Lead design and product strategy for
venue booking platform for event planners
Lead product strategy for venue booking platform for event planners
Salle Privée
Salle Privée
Salle Privée
Jun 2022 - Feb 2023
Jun 2022 - Feb 2023
UX Designer
UX Designer
UX Designer
Freelancer at agency, designed marketing sites and apps for healthcare and fintech, including a clinic scheduling system that reduced booking errors by over 55%
Freelancer at agency designed landing pages,
marketing assets, mockups, and prototypes
Freelancer at agency designed landing pages, marketing assets, mockups, and prototypes
Nebula Studio
Nebula Studio
Nebula Studio
Sept 2019 - Jun 2022
Sept 2019 - Jun 2022
Founder
Founder
Founder
Built and scaled educational content platform focused on CBD and Hemp industry insights reaching
50,000+ monthly visits
Built and scaled educational content platform focused
on CBD and Hemp industry insights reaching
50,000+ monthly visits
Built and scaled educational platform focused on CBD and Hemp reaching
50,000+ monthly visits
Daily Toke
Daily Toke
Daily Toke
Jan 2018 - Dec 2020
Jan 2018 - Dec 2020
My Design Process
Where precision meets passion: I approach each project with a detailed strategy while inviting creativity to lead the way. It's about crafting experiences that are as thoughtful as they are vibrant
01
Empathize & Discover 🕵️♂️
I dig deep into the problem space, understanding users through research, interviews, and journey mapping. This helps uncover not just what they need and what drives their behaviour.
Strategize with Insight 🗺️
I translate insights into clear and actionable design goals. This phase connects the dots between user needs and business priorities.
02
Design with Intent 🛠️
I create interfaces that feel intuitive and engaging, balancing aesthetics with usability. Every detail, from layout to microcopy, is crafted with purpose.
03
Test, Refine, Deliver 🚀
I validate early with prototypes, test with users, and fine tune based on feedback.
04
My Design Process
Where precision meets passion: I approach each project with a detailed strategy while inviting creativity to lead the way. It's about crafting experiences that are as thoughtful as they are vibrant
01
Empathize & Discover 🕵️♂️
I dig deep into the problem space, understanding users through research, interviews, and journey mapping. This helps uncover not just what they need and what drives their behaviour.
Strategize with Insight 🗺️
I translate insights into clear and actionable design goals. This phase connects the dots between user needs and business priorities.
02
Design with Intent 🛠️
I create interfaces that feel intuitive and engaging, balancing aesthetics with usability. Every detail, from layout to microcopy, is crafted with purpose.
03
Test, Refine, Deliver 🚀
I validate early with prototypes, test with users, and fine tune based on feedback.
04
My Design Process
Where precision meets passion: I approach each project with a detailed strategy while inviting creativity to lead the way. It's about crafting experiences that are as thoughtful as they are vibrant
01
Empathize &
Discover 🕵️♂️
I dig deep into the problem space, understanding users through research, interviews, and journey mapping. This helps uncover not just what they need and what drives their behaviour.
Design with Intent 🛠️
I create interfaces that feel intuitive and engaging, balancing aesthetics with usability. Every detail, from layout to microcopy, is crafted with purpose.
03
Strategize with
Insight 🗺️
I translate insights into clear and actionable design goals. This phase connects the dots between user needs and business priorities.
02
Test, Refine, Deliver 🚀
I validate early with prototypes, test with users, and fine tune based on feedback.
04
Skills
Skills
UX Design
UI Design
Product Design
Front-End Development
Design Sprint
Interaction Design
User Testing
Usability Testing
UX Research
Leadership
Mentoring
+ More
Frequently asked questions
If you were a UX tool, which one would you be and why?
What's your spirit animal in the startup ecosystem?
If you could have a superpower, what would it be and how would you use it in your UX design process?
What's your favorite part about working in a startup environment?
Let's build something great together.
Let's start the conversation.
Let's build something great together.
Let's start the conversation.