UX Designer / Product Designer

Crafting Stories That
Stick & Click

It's not just about looking good; it's about feeling right.

Goran Babarogic Product UX Designer

Open for Opportunities

UX Designer / Product Designer

Crafting Stories That
Stick & Click

It's not just about looking good;
it's about feeling right.

Goran Babarogic Product UX Designer

Open for Opportunities

UX Designer / Product Designer

Crafting Stories That
Stick & Click

It's not just about looking good;
it's about feeling right.

Goran Babarogic Product UX Designer

Open for Opportunities

Reimagining Security Workflows

Led end-to-end design for Genetec's core security tools, from evidence management to emergency response, enhancing how law enforcement and operators search archives, export evidence, and monitor 911 dispatch calls.

Host Onboarding Screens

Global VMS Provider

#1

Reimagining Security Workflows

Led end-to-end design for Genetec's core security tools, from evidence management to emergency response, enhancing how law enforcement and operators search archives, export evidence, and monitor 911 dispatch calls.

Host Onboarding Screens

Global VMS Provider

#1

Reimagining Security Workflows

Led end-to-end design for Genetec's core security tools, from evidence management to emergency response, enhancing how law enforcement and operators search archives, export evidence, and monitor 911 dispatch calls.

Host Onboarding Screens

Global VMS Provider

#1

Transforming Salle Privée: Revitalizing Onboarding and Marketplace

Reimagining onboarding and the birth of the ‘Vibes’ feature. This resulted in 40% decrease in onboarding time and a notable 65% increase in host sign-ups, elevating user satisfaction and operational efficiency.

Host Onboarding Screens

Reduced Onboarding Time

40%

Increased Host Sign-ups

65%

Transforming Salle Privée: Revitalizing Onboarding and Marketplace

Reimagining onboarding and the birth of the ‘Vibes’ feature. This resulted in 40% decrease in onboarding time and a notable 65% increase in host sign-ups, elevating user satisfaction and operational efficiency.

Host Onboarding Screens

Reduced Onboarding Time

40%

Increased Host Sign-ups

65%

Revitalizing Onboarding and Marketplace

Reimagining onboarding and the birth of the ‘Vibes’ feature. This resulted in 40% decrease in onboarding time and a notable 65% increase in host sign-ups, elevating user satisfaction and operational efficiency.

Host Onboarding Screens

From Vice to Virtue: The Evolution of The Daily Toke's Pitch Deck

During COVID-19, I had a mentorship opportunity through bi-weekly sessions with a former Vice executive, now at the forefront of Snoop Dogg's cannabis branding. Witness a pitch deck that could signal a fresh start for my previous startup.

Host Onboarding Screens

Post Reach

840K

Post Enagement

67K


From Vice to Virtue: The Evolution of The Daily Toke's Pitch Deck

During COVID-19, I had a mentorship opportunity through bi-weekly sessions with a former Vice executive, now at the forefront of Snoop Dogg's cannabis branding. Witness a pitch deck that could signal a fresh start for my previous startup.

Host Onboarding Screens

Post Reach

840K

Post Enagement

67K


The Evolution of The Daily Toke's Pitch Deck

Host Onboarding Screens

During COVID, I had a mentorship opportunity with a former Vice executive, now at the forefront of Snoop Dogg's cannabis branding. Witness a pitch deck that could signal a fresh start for my previous startup.

Reimagining Salle Privée:
A Pitch to Sid Lee

Journey through the Salle Privée transformation into 'Poppin', where I orchestrated a pitch to Sid Lee, a new venue booking platform that employs multi-vibe video testimonials to authentically represent a venue's potential.

Host Onboarding Screens

Seeking
Investment

+$1M

Reimagining Salle Privée:
A Pitch to Sid Lee

Journey through the Salle Privée transformation into 'Poppin', where I orchestrated a pitch to Sid Lee, a new venue booking platform that employs multi-vibe video testimonials to authentically represent a venue's potential.

Host Onboarding Screens

Seeking
Investment

+$1M

Host Onboarding Screens

Reimagining Salle Privée:
A Pitch to Sid Lee

Journey through the Salle Privée transformation into 'Poppin', where I orchestrated a pitch to Sid Lee, a new venue booking platform that employs multi-vibe video testimonials to authentically represent a venue's potential.

Rethinking UX for AI: When Friction Becomes a Feature

This article examines how strategic friction points and transparency can enhance user trust and engagement. Through analysis of industry examples, I explore if it can transform AI interactions from opaque experiences into more trustworthy user journeys.

Host Onboarding Screens

Rethinking UX for AI: When Friction Becomes a Feature

This article examines how strategic friction points and transparency can enhance user trust and engagement. Through analysis of industry examples, I explore if it can transform AI interactions from opaque experiences into more trustworthy user journeys.

Host Onboarding Screens

Rethinking UX for AI

Host Onboarding Screens

This article examines how strategic friction points and transparency features can enhance user trust and engagement. Through analysis of industry examples, I explore if it can transform AI interactions from opaque experiences into more trustworthy user journeys.

My Design Process

Where precision meets passion: I approach each project with a detailed strategy while inviting creativity to lead the way. It's about crafting experiences that are as thoughtful as they are vibrant

  • 01

    Empathize & Discover 🕵️‍♂️

    I dig deep into the problem space, understanding users through research, interviews, and journey mapping. This helps uncover not just what they need and what drives their behaviour.

  • Strategize with Insight 🗺️

    I translate insights into clear and actionable design goals. This phase connects the dots between user needs and business priorities.

    02

  • Design with Intent 🛠️

    I create interfaces that feel intuitive and engaging, balancing aesthetics with usability. Every detail, from layout to microcopy, is crafted with purpose.

    03

  • Test, Refine, Deliver 🚀

    I validate early with prototypes, test with users, and fine tune based on feedback.

    04

My Design Process

Where precision meets passion: I approach each project with a detailed strategy while inviting creativity to lead the way. It's about crafting experiences that are as thoughtful as they are vibrant

  • 01

    Empathize & Discover 🕵️‍♂️

    I dig deep into the problem space, understanding users through research, interviews, and journey mapping. This helps uncover not just what they need and what drives their behaviour.

  • Strategize with Insight 🗺️

    I translate insights into clear and actionable design goals. This phase connects the dots between user needs and business priorities.

    02

  • Design with Intent 🛠️

    I create interfaces that feel intuitive and engaging, balancing aesthetics with usability. Every detail, from layout to microcopy, is crafted with purpose.

    03

  • Test, Refine, Deliver 🚀

    I validate early with prototypes, test with users, and fine tune based on feedback.

    04

My Design Process

Where precision meets passion: I approach each project with a detailed strategy while inviting creativity to lead the way. It's about crafting experiences that are as thoughtful as they are vibrant

01

Empathize &
Discover
🕵️‍♂️

I dig deep into the problem space, understanding users through research, interviews, and journey mapping. This helps uncover not just what they need and what drives their behaviour.

Design with Intent 🛠️

I create interfaces that feel intuitive and engaging, balancing aesthetics with usability. Every detail, from layout to microcopy, is crafted with purpose.

03

Strategize with
Insight
🗺️

I translate insights into clear and actionable design goals. This phase connects the dots between user needs and business priorities.

02

Test, Refine, Deliver 🚀

I validate early with prototypes, test with users, and fine tune based on feedback.

04

Skills

Skills

UX Design

UI Design

Product Design

Front-End Development

Design Sprint

Interaction Design

User Testing

Usability Testing

UX Research

Leadership

Mentoring

+ More

Stack

Stack

Stack

Experience

Experience

UX Designer

UX Designer

UX Designer

Nebula Design Agency

Nebula Design Agency

Nebula Design Agency

March 2023

March 2023

UX Designer

UX Designer

UX Designer

Salle Privée

Salle Privée

Salle Privée

Dec 2022 - Feb 2023

Dec 2022 - Feb 2023

Product Manager

Product Manager

Product Manager

Salle Privée

Salle Privée

Salle Privée

Jun 2022 - Nov 2022

Jun 2022 - Nov 2022

Founder

Founder

Founder

Daily Toke

Daily Toke

Daily Toke

Nov 2019 - Feb 2021

Nov 2019 - Feb 2021

Frequently asked questions

If you were a UX tool, which one would you be and why?

What's your spirit animal in the startup ecosystem?

If you could have a superpower, what would it be and how would you use it in your UX design process?

What's your favorite part about working in a startup environment?

Let's build something great together.

Let's start the conversation.

© Seyon Sounthararajah 2025

Let's build something great together.

Let's start the conversation.

© Seyon Sounthararajah 2025